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Paperboard Packaging Grades
Great packages begin with the right material — one that can deliver performance, quality and reliability for the product it houses. Paperboard packaging comes in several different grades that possess unique characteristics, making each grade suitable for different packaging requirements and needs.
The Impact of Private Label
Consumer Packaged Goods manufacturers (CPGs) consider private label brands the most significant competitive threat in recent memory. Store brands are a direct threat to national brands based on lower costs and retailer control, but also place CPGs in direct competition with their customers when vying for consumer loyalty. Store brands now represent one in five items sold by grocers, according to the Private Label Manufacturers Association. With store brands like President's Choice sold by the Albertson’s, and Safeway Select offered by Safeway Inc., private label growth has outpaced that of branded competitors in four of the past five years, now accounting for more than $50 billion (2002) in yearly retail sales.
A Renewable and Recyclable Resource
As a renewable and recyclable resource, paperboard packaging is improving tomorrow's environment today®. Since paperboard packaging is made from a natural resource, it will always be a friend to our environment—no matter the size, shape or color.
Consumer Packaging Roadmap Research
Consumers do not distinguish between a product and its package, instead they perceive packaging to be part of a product's value proposition. To better understand how packaging influences consumer perceptions and purchasing decisions the Paperboard Packaging Alliance (PPA) conducted focus group research with adults and tweens/teens representing a variety of socioeconomic backgrounds.
Paperboard Packaging Transforms The Consumer-Driven Value Chain
Paperboard packaging delivers creative, value-based solutions and proven experience in building brands and driving retail sales. Whether you are a consumer goods marketer, package designer, retailer, or consumer, you will find that paperboard packaging provides innovation and differentiation, and no other packaging material connects a company to its customers in as many fresh and relevant ways.